Overview

Welcome to Brutal Little Books. The terms "we", "us" and "our" refer to Brutal Little Books, operated by Dead Serious Co. Brutal Little Books operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the "Services"). Brutal Little Books is powered by Shopify, which enables us to provide the Services to you.

These Terms of Service, together with any policies referenced here, describe your rights and responsibilities when you use the Services.

Please read these Terms of Service carefully. They include important information about your legal rights and cover areas such as warranty disclaimers and limitations of liability.

By visiting, interacting with, buying from, or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these Terms of Service or the Privacy Policy, you should not use or access the Services.

Section 1 - Access and Account

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state, province, or country of residence. You must not allow minors to purchase, access, or use products from the Services unless you are their parent or legal guardian and accept full responsibility for that access.

To use the Services, including browsing our online store or purchasing products or services, you may be asked to provide information such as your email address, billing information, payment information, and, where relevant, shipping information. You represent and warrant that all information you provide is correct, current, and complete, and that you have all rights necessary to provide it.

You are solely responsible for maintaining the security of your account credentials and for all activity under your account. You may not transfer, sell, assign, or license your account to any other person.

Section 2 - Our Products

We have made every effort to provide accurate representations of our products and services in our online store. However, colours, layouts, product appearance, previews, screenshots, and mockups may differ from how they appear on your device due to screen settings, software, browser, or device configuration.

At launch, our products are digital downloads. Digital products may include ebooks, PDFs, printable worksheets, tools, bundles, and related files. No physical product is shipped unless the relevant product page clearly says it is a physical product.

We do not warrant that the appearance, quality, tone, or usefulness of any product or service purchased by you will meet your personal expectations or be the same as depicted or rendered in our online store.

All product descriptions are subject to change at any time without notice at our sole discretion. We reserve the right to discontinue any product at any time and may limit the quantities of any products or services we offer to any person, geographic region, or jurisdiction on a case-by-case basis.

Section 3 - Orders

When you place an order, you are making an offer to purchase. Brutal Little Books reserves the right to accept or decline your order for any reason at its discretion. Your order is not accepted until Brutal Little Books confirms acceptance or fulfils the order. We must receive and process your payment before your order is accepted.

Please review your order carefully before submitting it. Because launch products are digital downloads, Brutal Little Books may be unable to accommodate cancellation requests after an order is accepted, a download link is issued, or the file is accessed.

If we do not accept, make a change to, or cancel an order, we will attempt to notify you by contacting the email address, billing address, and/or phone number provided at the time the order was made.

Your purchases are subject to return or refund solely in accordance with our Refund Policy.

You represent and warrant that your purchases are for your own personal or household use and not for commercial resale, redistribution, public sharing, or export.

Section 4 - Prices and Billing

Prices, discounts, and promotions are subject to change without notice. The price charged for a product or service will be the price in effect at the time the order is placed and will be set out in your order confirmation email.

Prices may be displayed in localized NZD, AUD, USD, or another Shopify-configured currency depending on your location and store settings. Taxes, duties, or other charges will be shown at checkout where Shopify is configured to collect them. Launch digital products do not have physical shipping charges.

Prices posted in our online store may differ from prices offered in other channels, promotions, bundles, or third-party platforms. We may offer promotions that are governed by separate terms and conditions. If there is a conflict between promotion terms and these Terms, the promotion terms will govern for that promotion.

You agree to provide current, complete, and accurate purchase, payment, and account information for all purchases. You agree to promptly update your account and other information, including email address and payment details, so that we can complete your transactions and contact you as needed.

You represent and warrant that: (i) the payment information you provide is true, correct, and complete; (ii) you are authorised to use the payment method for the purchase; (iii) charges incurred by you will be honoured by your payment provider; and (iv) you will pay all charges incurred by you at the posted prices, including applicable taxes and charges.

Section 5 - Digital Delivery and Shipping

At launch, Brutal Little Books sells digital products only. After successful payment, your download link will be delivered by email and/or made available through the order confirmation or download page. Most digital orders are available immediately or within a few minutes, but delivery may occasionally take longer because of payment checks, email delays, provider issues, or events outside our control.

We are not liable for delays outside our reasonable control. If your download does not arrive within 24 hours, check spam, junk, promotions, and updates folders, then contact us at team@brutallittlebooks.com with your order number and checkout email address.

The hardcopy waitlist is not a purchase, does not charge you, does not reserve stock, and does not create a shipping order. If physical products become available later, separate product, shipping, delivery, and returns terms will apply. See our Digital Delivery and Shipping Policy for more detail.

Section 6 - Intellectual Property

Our Services, including but not limited to all trademarks, brands, text, displays, images, graphics, product reviews, video, audio, product files, illustrations, characters, designs, selections, and arrangements, are owned by Brutal Little Books, Dead Serious Co., its affiliates, or licensors and are protected by New Zealand and international intellectual property laws.

These Terms permit you to use the Services for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, transmit, upload, resell, share, or otherwise exploit any material from the Services except as expressly allowed by these Terms or with our prior written consent.

When you purchase a digital product, you receive a personal, non-exclusive, non-transferable licence to read, download, print, and use the files for your own private, non-commercial purposes. You may not resell, redistribute, upload, share, lend, sublicense, copy for others, or make the files available to third parties. You may not use our files, text, illustrations, characters, trademarks, or other content for AI training, dataset creation, commercial derivative works, or competing products without written permission.

Except as expressly provided here, nothing in these Terms grants or shall be construed as granting any licence or other rights to you under any patent, trademark, copyright, or other intellectual property of Brutal Little Books, Dead Serious Co., Shopify, or any third party. All rights not expressly granted are reserved.

Brutal Little Books, Dead Serious Co., Mr D. Serious, the Five Pillars characters and materials, and associated names, logos, product names, designs, and slogans are trademarks, brand assets, or intellectual property of Dead Serious Co. or its licensors. You must not use them without prior written permission. Shopify's name, logo, product and service names, designs, and slogans are trademarks of Shopify. All other names, logos, product and service names, designs, and slogans on the Services are the trademarks of their respective owners.

Section 7 - Optional Tools

You may be provided with access to customer tools, downloads, forms, embedded features, or third-party tools as part of the Services. Some tools may be provided by third parties that we do not monitor and over which we have no control or input.

You acknowledge and agree that access to such tools is provided "as is" and "as available" without warranties, representations, or conditions of any kind and without endorsement, except where a non-excludable consumer guarantee applies. We shall have no liability arising from or relating to your use of optional third-party tools to the maximum extent permitted by law.

Any use by you of optional tools offered through the Services is at your own risk and discretion, and you should ensure that you understand and approve the terms on which tools are provided by the relevant provider.

We may also offer new features, tools, resources, downloads, or services in the future. Such new features are deemed part of the Services and are subject to these Terms of Service unless separate terms apply.

Section 8 - Third-Party Links

The Services may contain materials and hyperlinks to websites provided or operated by third parties, including embedded third-party functionality. We are not responsible for examining or evaluating the content, accuracy, policies, or practices of any third-party materials or websites you choose to access. If you leave the Services to access those materials or third-party sites, you do so at your own risk.

We are not liable for harm or damages related to your access to third-party websites, or your purchase or use of products, services, resources, or content on third-party websites. Please review third-party policies and practices before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products and services should be directed to the relevant third party.

Section 9 - Relationship with Shopify

Brutal Little Books is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our store are made directly with Brutal Little Books. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of sales between you and Brutal Little Books, including any injury, damage, or loss resulting from purchased products and services. You expressly release Shopify and its affiliates from claims, damages, and liabilities arising from or related to your purchases and transactions with Brutal Little Books.

Section 10 - Privacy Policy

All personal information we collect through the Services is subject to our Privacy Policy, and certain personal information may be subject to Shopify's privacy policies. By using the Services, you acknowledge that you have read the applicable privacy policies.

Because the Services are hosted by Shopify, Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than where you reside, in order to provide services to you. Review our Privacy Policy for more details on how we, Shopify, and our partners use personal information.

If there is a conflict between these Terms of Service and the Privacy Policy about personal information, the Privacy Policy controls for collection, use, processing, and disclosure of personal information.

Section 11 - Feedback

If you submit, upload, post, email, or otherwise transmit ideas, suggestions, feedback, reviews, proposals, plans, testimonials, or other content (collectively, "Feedback"), you grant us a perpetual, worldwide, sublicensable, royalty-free licence to use, reproduce, modify, publish, distribute, and display such Feedback in any medium for any purpose, including commercial use. We may use this licence to operate, provide, evaluate, improve, and promote the Services and to perform our obligations and exercise our rights under these Terms.

You represent and warrant that: (i) you own or have all necessary rights to all Feedback; (ii) you have disclosed any compensation or incentives received in connection with your submission of Feedback; and (iii) your Feedback will comply with these Terms. We are under no obligation to maintain Feedback in confidence, pay compensation for Feedback, or respond to Feedback.

We may, but have no obligation to, monitor, edit, or remove Feedback that we determine is unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene, objectionable, or in violation of any party's intellectual property rights or these Terms.

You agree that your Feedback will not violate any right of any third party, including copyright, trademark, privacy, personality, or other personal or proprietary right. You further agree that your Feedback will not contain unlawful, abusive, obscene, false, misleading, or malicious material, or any computer virus or malware that could affect the operation of the Services or any related website. You may not use a false email address, pretend to be someone else, or mislead us or third parties about the origin of Feedback. You are solely responsible for any Feedback you make and its accuracy.

Section 12 - Errors, Inaccuracies and Omissions

Occasionally there may be information on or in the Services that contains typographical errors, inaccuracies, or omissions related to product descriptions, pricing, promotions, offers, product delivery, digital access, shipping charges, delivery times, or availability. We reserve the right to correct errors, inaccuracies, or omissions, and to change or update information or cancel orders if information is inaccurate at any time without prior notice, including after you have submitted your order.

Section 13 - Prohibited Uses

You may access and use the Services for lawful purposes only. You may not access or use the Services, directly or indirectly: (a) for any unlawful or malicious purpose; (b) to violate any international, national, provincial, state, or local law; (c) to infringe our intellectual property rights or the intellectual property rights of others; (d) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or harm our employees or any other person; (e) to transmit false or misleading information; (f) to upload, download, use, or reuse material that does not comply with these Terms; (g) to transmit or procure the sending of advertising or promotional material, including junk mail, chain letters, spam, or similar solicitations; (h) to impersonate or attempt to impersonate another person or entity; or (i) to engage in conduct that restricts or inhibits anyone's use or enjoyment of the Services, or which may harm Brutal Little Books, Shopify, or users of the Services, or expose them to liability.

In addition, you agree not to: (a) upload or transmit viruses or malicious code; (b) reproduce, duplicate, copy, extract, sell, resell, or exploit any portion of the Services; (c) collect or track the personal information of others; (d) spam, phish, pharm, or pretext the Services; (e) use robots, spiders, scraping tools, data gathering and extraction tools, automatic devices, AI tools, agentic AI, or automated or manual processes to access the Services in a way that violates these Terms or our restrictions; or (f) interfere with, bypass, or circumvent security, authorization, robot exclusion headers, or other measures we use to restrict access to the Services. We reserve the right to suspend, disable, or terminate your account at any time, without notice, if we determine that you have violated any part of these Terms.

Section 14 - Agents

14.1 This section ("Agent Terms") applies if you use, allow, enable, or cause the deployment of an Agent to access, use, or interact with any Services. "Agent" means any software or service that takes autonomous or semi-autonomous action on behalf of, or at the instruction of, any person or entity and that can be executed on behalf of or using a person's device without direct supervision.

14.2 No Agent may access, use, or interact with Services unless, at all times, it identifies itself and operates in strict accordance with the requirements in Section 14.4 below. In addition, no Agent may access, use, or interact with Services if we have requested that the Agent refrain from accessing, using, or interacting with any Service.

14.3 We may limit, including by technical measures, whether and how any Agent accesses, uses, and interacts with Services.

14.4 Agents must: (i) in all HTTP/HTTPS requests, identify that the request is from an Agent and disclose the name of the Agent by including the following in the request's user agent string: "Agent/[agent name]"; (ii) not conceal or obfuscate that access, use, or interactions are from an Agent, such as by mimicking human behaviour and interaction patterns or completing or circumventing CAPTCHAs or measures intended to distinguish computer use from humans; (iii) respond truthfully to any question or prompt seeking to determine whether interactions are coming from a human or a computer; and (iv) not circumvent or otherwise avoid any measure intended to block, limit, modify, or control whether and how Agents access, use, or interact with the Services.

Section 15 - Termination

We may terminate this agreement or your access to the Services, or any part of them, in our sole discretion at any time without notice, and you will remain liable for all amounts due up to and including the date of termination.

The following sections will continue to apply following termination: Intellectual Property, Feedback, Termination, Disclaimer of Warranties, Limitation of Liability, Indemnification, Severability, Waiver; Entire Agreement, Assignment, Governing Law, Privacy Policy, and any other provisions that by their nature should survive termination.

Section 16 - Disclaimer of Warranties

The information presented on or through the Services is made available for general information purposes. We do not warrant the accuracy, completeness, or usefulness of all information. Any reliance you place on such information is at your own risk.

Our books and tools contain personal development content, opinions, prompts, and practical exercises. They are not medical, legal, financial, psychological, therapeutic, or other professional advice. You are responsible for your own choices and for seeking qualified professional help where needed. We do not promise any particular outcome, income result, personal transformation, health result, business result, or performance improvement from using our products.

Except as expressly stated by Brutal Little Books, and to the maximum extent permitted by law, the Services and all products offered through the Services are provided "as is" and "as available" for your use, without representations, warranties, or conditions of any kind, either express or implied, including implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement. We do not guarantee, represent, or warrant that your use of the Services will be uninterrupted, timely, secure, or error-free. Some jurisdictions limit or do not allow disclaimer of implied or other warranties, so parts of this disclaimer may not apply to you.

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy that cannot lawfully be excluded, restricted, or modified. For New Zealand consumers, this includes rights under the Consumer Guarantees Act and Fair Trading Act where applicable.

Section 17 - Limitation of Liability

To the fullest extent permitted by law, in no case shall Brutal Little Books, Dead Serious Co., our partners, directors, officers, employees, affiliates, agents, contractors, service providers, licensors, or those of Shopify and its affiliates, be liable for any injury, loss, claim, or direct, indirect, incidental, punitive, special, or consequential damages of any kind, including lost profits, lost revenue, lost savings, loss of data, replacement costs, or similar damages, whether based in contract, tort, negligence, strict liability, or otherwise, arising from your use of the Services or any products procured using the Services, or for any other claim related in any way to your use of the Services or any product.

To the maximum extent permitted by law, our total liability for any claim connected with the Services, products, or these Terms is limited to the amount you paid for the affected order.

Section 18 - Indemnification

You agree to indemnify, defend, and hold harmless Brutal Little Books, Dead Serious Co., Shopify, and our affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from any losses, damages, liabilities, or claims, including reasonable legal fees, payable to any third party due to or arising out of: (1) your breach of these Terms of Service or documents they incorporate by reference; (2) your violation of any law or the rights of a third party; or (3) your access to and use of the Services.

We will notify you of any indemnifiable claim, provided that failure to promptly notify you will not relieve you of your obligations unless you are materially prejudiced. We may control the defence and settlement of such claim at your expense, including choice of counsel, but will not settle any claim requiring non-monetary obligations from you without your consent, not to be unreasonably withheld. You will cooperate in the defence of indemnified claims, including by providing relevant documents.

Section 19 - Severability

If any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, that provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed severed from these Terms. Such determination shall not affect the validity and enforceability of any remaining provisions.

Section 20 - Waiver; Entire Agreement

Our failure to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect of the Services constitute the entire agreement and understanding between you and us and govern your use of the Services, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us, including prior versions of the Terms of Service.

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

Section 21 - Assignment

You may not delegate, transfer, or assign this agreement or any of your rights or obligations under these Terms without our prior written consent, and any such attempt will be null and void. We may transfer, assign, or delegate these Terms and our rights and obligations without consent or notice to you.

Section 22 - Governing Law

These Terms of Service and any separate agreements whereby we provide Services to you are governed by and construed in accordance with the laws of New Zealand. Any dispute that cannot be resolved directly will be subject to the non-exclusive jurisdiction of the courts of New Zealand.

Section 23 - Headings

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

Section 24 - Changes to Terms of Service

You can review the most current version of these Terms of Service at any time on this page.

We reserve the right, in our sole discretion, to update, change, or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. We will notify you of material changes to these Terms where required by applicable law, and such changes will be effective on the date specified in the notice or, if no date is specified, when posted. Your continued use of or access to the Services following the posting of changes constitutes acceptance of those changes.

Section 25 - Contact Information

Questions about these Terms of Service should be sent to team@brutallittlebooks.com.